// PROFESSIONAL WORK

WORDS THAT WORK.
STORIES THAT STICK.

I'm Edu Wayne, a Spanish-native social media manager, copywriter and scriptwriter based in Europe. I build content with a clear idea behind it: what are we saying, who are we saying it to, and why should anyone care?

8+ YEARS ACROSS CONTENT, SOCIAL MEDIA & DIGITAL MARKETING.

// WHAT I DO

STORY FIRST. STRATEGY INCLUDED.

I work where writing, content and digital strategy meet.

My professional background includes social media management, copywriting, YouTube scripts, content strategy, community management, lead generation and audiovisual production. That means I can think about the line someone reads, the video they watch and the path that content is supposed to create.

SOCIAL MEDIA MANAGERCOPYWRITERSCRIPTWRITERCONTENT STRATEGISTSTORYTELLER

// SERVICES & SPECIALTIES

THE THINGS I ACTUALLY DO.

For brands, creators and teams that need content to sound human, look intentional and move toward a real goal.

SCRIPTWRITING

YouTube scripts & video concepts

Hooks, narrative structure, pacing and scripts designed to keep a viewer moving from one idea to the next.

COPYWRITING

Articles, campaigns & brand copy

Blogs, email, social copy and creative concepts built around a voice, not a pile of generic phrases.

SOCIAL MEDIA MANAGEMENT

Strategy, planning & community

Content systems that connect positioning, calendars, audience needs, community management and sustainable growth.

CONTENT STRATEGY

Funnels, storytelling & lead generation

Content planned around what the audience should understand, feel or do next, with experience in nurturing and automations.

AUDIOVISUAL

Video thinking, not just video posting

Background in audiovisual communication, short-form editing and production helps me write with the final format in mind from the beginning.

// EXPERIENCE SNAPSHOT

YEARS OF WRITING FOR PEOPLE WHO NEED RESULTS.

8+Years in marketing & content

100KSubscriber milestone reached for a client

01Own channel built & monetized

∞Tabs open while working

I've worked with traditional and digital marketing agencies, personal brands and businesses in immigration, hospitality, entertainment and professional services.

Copywriting

Hospitality brands

Copywriting, email strategy and content work for hospitality projects including Rincón de Puembo, Motel La Gaviota and Stupendo.

// BACKGROUND

WRITING WITH AN AUDIOVISUAL BRAIN.

Bachelor's Degree in Audiovisual Social CommunicationAUDIOVISUAL BACKGROUND

Diploma in Audiovisual ProductionPRODUCTION & NARRATIVE

Certified Marketing StorytellerSTORYTELLING

HubSpot Inbound MarketingDIGITAL MARKETING

URBE recognitionsBEST NARRATIVE STRUCTURE FOR A VIDEO · BEST PRODUCTION FOR A TV PROGRAM

// LANGUAGES

GOOD IDEAS TRAVEL WELL.

Open to collaborating with brands, creators and teams on writing, social media and content projects.

SPANISHNATIVE

ENGLISHB2

// WORK TOGETHER

NEED CONTENT WITH A POINT OF VIEW?

If you're looking for social media management, YouTube scripts, copywriting, content strategy or brand storytelling, tell me what you're building and what you need the content to do.

START A CONVERSATION →

WORDS THAT WORK.STORIES THAT STICK.